Mon Apr 27 2020

Gelato's consumer brand Optimalprint to start offering personalized educational and activity books for children

Gelato's consumer brand Optimalprint announces a unique partnership with Mattel and the Igloo Books Group to start offering educational and activity books for children

With schools and workplaces closed, there is an increasing need for parents to find good ways to help their children keep up the learning and creativity even while being a home.

To address this community's need and to support families, Optimalprint has launched a new initiative in partnership with the Igloo Books Group and Mattel, focused on offering inspiring educational material and activity books for children. All books can easily be personalized with names and photos.

Henrik Müller-Hansen, CEO and founder of Gelato, explains: “Families around the world are spending more time than ever before in their homes. Many of our customers have reached out asking us if we can launch school and activity books. Of course, we all want to do everything we can now to help and support each other. It is a very big moment for us when we today can announce the launch of a new category on Optimalprint - Educational and Activity books. This launch would not have been possible without the support from our great partners, Igloo Books Group and Mattel.

The early learning books are specially designed by educational experts for children ages 3-10 activities on subjects such as math, reading, writing and English as a second language.

Paul Gregory, CEO of the Igloo Books Group: “The opportunity to partner with Optimalprint to support home learning is very exciting. Our ‘Help with Homework’ product range has been educating children for a generation. Optimalprint has adapted our high-quality content; and by personalizing it broadening the appeal of the books to an even wider audience.

The new coloring and activity books feature children's favorite characters: Barbie, Fireman Sam, Thomas & Friends, and others.

Maribel Rivas Le Gelebart, Sr. Regional Publishing Manager at Mattel: “We are excited to expand our partnership with Optimalprint to support families by offering personalized activity and coloring books which we will help engage children’s imagination as well as supporting social values such as friendship and mindfulness.

Explore Optimalprint’s Educational & Activity Books and watch our launch movie.

For more information, please contact:
Henrik Müller-Hansen
CEO & Founder

About Gelato & Optimalprint
Gelato is a global print cloud solution that enables more than 6 billion people in over 100 countries to receive high-quality print products faster, smarter, and greener. Gelato meets the customers with two brands. Gelato is one of the world´s most cost-efficient and environmentally friendly print solutions for companies that want to print on-demand and locally around the world. Optimalprint is a leading e-commerce company that offers personalized photo products in over 25 markets. Optimalprint has excellent customer ratings and one of the best rated photo product apps in the world. To learn more visit
About Igloo Books Group
Igloo Books Group is the mass market division of Bonnier Books UK. Established in 2004, Igloo Books Group has grown to become the leading global publisher of products with widespread, enduring appeal. Bonnier Books UK is owned by Bonnier Books, a family-owned company headquartered in Sweden. Bonnier Books is a top-15 world publisher. To learn more visit
About Mattel
Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. Mattel creates innovative products and experiences that inspire, entertain and develop children through play. Mattel engages consumers through their portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends™ and MEGA®, as well as other popular brands that Mattel owns or licenses. Mattel's offerings include film and television content, gaming, music and live events. Mattel operates in 40 locations and sells products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. To learn more visit