In 2015 Lindab started their Good Thinking theory to consciously guide their business. By streamlining their operational print processes and reducing their carbon footprint for print marketing, Gelato fit right in.

Head of Market Communications Johan Rasmussen shares his thoughts on Gelato.

"The first time I heard about Gelato, I thought, it fits quite well with Good Thinking actually. It’s about print what you need, reduce waste, and lower the transport costs. And that fits very well."

Johan Rasmussen, Head of Market Communications, Lindab