Launched in Norway in 2007, Optimalprint is one of the leading photo products brands in the world. Optimalprint is currently using Gelato to fulfil all orders, locally, in all its 24 markets.

The company

Optimalprint serves millions of consumers each year with personalised products such as wall art, photo books, greetings cards and mugs. The online store offers fast, locally produced print in 24 countries with excellent trust pilot scores and the highest rated app for photo products.

The history

Started in Norway, with Norwegian customers and print houses, Optimalprint rapidly expanded into new markets. In order to secure the fastest delivery and the most environmentally friendly alternative for all customers, the company grew its network of print houses as it expanded into new countries. Optimalprint is built on customer obsession, as proven by its unmatched customer satisfaction scores.

The original logo

In 2014, Optimalprint had local production in 12 countries and was contacted by more and more global companies who had understood the importance and benefits of local print across the planet. This was the start of Gelato Globe, our current platform, and our API-solution for global companies.


The Gelato platform has expanded and is now printing in more that 30 countries, covering more than 5 billion people within 72 hours.

Optimalprint is the largest customer on the Gelato platform, and the reason Gelato has come this far. Our ability of handling millions of orders, our relentless customer obsession, our focus on every "detail" to make all processes as efficient as possible, and our attention given to sustainability is now benefiting a large, and growing, number of global companies.

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