The Anton Paar Group is active in more than 110 countries with 31 sales subsidiaries and 8 producing firms in Europe and the USA.
Situated at headquarters in Graz, Austria, the marketing team led by Max Sommer supports the global sales organization for all of their creative and collateral needs. Printing was a challenge for the team, who distributed it from Austria. Some countries faced such laborious import customs that they never received material at all.
The ability to print high-quality brochures at low volumes within country borders resolved Anton Paar's pain points. Gelato's quality standards gave Max the assurance he needed to allow local printing. The on-demand printing model also resulted in less over-printing.
The implementation of Gelato not only allows the Brazilian sales team to access material that would normally have been stopped at customs, but also resulted in significant cost savings (around 45%) when comparing the production cost, shipping, taxes, and wastage.
“We were able to reduce our total cost of printing by around 45% which is a lot."
Max Sommer, Anton Paar Group