Hydro, one of the world's largest aluminium companies, relies on technology like Gelato to ensure their brand identity is correctly represented all over the globe.
Located in Oslo, Norway the Brand and Marketing team manages the company's global visual identity. From product updates to new logos, changes must be rolled out and enforced across 35,000 employees in 40 countries.
Gelato's central library provides controlled access to the latest files and branded templates. Different teams across the world customize and print their material while maintaining the look and feel set by headquarters. Stored in the cloud, keeping content updated is fast and easy, and Gelato's global network of local print partners quickly produces and distributes material to any office.
Hydro's customers around the world are met with a consistent visual identity. One recent example: their rebranding effort was fast and painless. Employees had new business cards within days of the launch, and the Brand and Marketing team successfully managed the transition to the new brand within weeks.
“For us it was great that almost with the click of a button we could push new guidelines, new templates, whether it was marketing brochures or business cards or pull-ups/roll-ups for events, and the organization could easily download it and print it locally or adapt it and then print it.”
Hilde Kallevig, Head of Brand and Marketing, Hydro