For Pierre Lhernould, Head of Marketing EMEA at Club Car, dealerships are the main sales channel which serve as vital links to the local markets. He was faced with the challenge of providing co-branded marketing material which his dealers could customize to appeal to their customers across the region.
Maintaining control while giving 50 dealerships in 35 countries the ability to personalize and co-brand Club Car sales and marketing brochures as needed for their local markets.
Gelato's editable templates, which allow controlled co-branding through online editing of pre-approved text and images without the need for additional software tools or licenses, give Club Car confidence and peace of mind over their 3rd party marketing.
Dealerships easily use Club Car's templates and customize them with logos of their own partners, such as golf courses. By using the approved material, Club Car's premium brand is upheld throughout the sales process.
"So, when it comes to the printable material, we've chosen Gelato because it gives full flexibility to our partners to work directly with Gelato. We control the templates which are posted on the website. So, all of that is templated-- it's Club Car branded, Club Car approved."
Pierre Lhernould, Head of Marketing EMEA, Club Car
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